Component 1: Media products, industries and audiences (exam – 35%)
Section A: Analysing media language and representation.
Students will examine set media products including advertisements, music videos and
newspapers and consider the ways they represent particular groups of people. In the
exam students will be examined on these as well as on an unseen media text. Texts
studied include music videos by Beyonce and Vance Joy, washing detergent adverts,
and front covers of several UK newspapers.
Section B: Understanding media industries and audiences
Students will examine set media products including marketing, film, radio and
video games and consider issues such as media ownership and production, and
the ways in which different audiences react to media products. Texts studied
include I’ Daniel Blake, Black Panther, Late Night Woman’s Hour and Assassin’s
Component 2: Media forms and products in depth (exam – 35%)
Section A: Television in the global age.
Students will compare two television programs, one British, one Scandinavian,
and consider their production values and codes and conventions among other
aspects. The programs studies are Life on Mars and The Bridge
Section B: Magazines – Mainstream and alternative media
Students will examine a number of magazines from different eras and formats
and consider how they represent groups and how contexts influence their
ideologies. Magazine include Vogue and The Big Issue.
Section C: Media in the online age.
Students will examine the changing nature of media consumption and ask
whether audiences are passive or are also engaged in making or influencing
media products themselves. Texts include Zoella and Attitude online magazine.
Component 3: Cross-Media Production (internally assessed – 30%)
Learners create an individual cross-media production in two different
forms for an intended audience, applying their knowledge and understanding
of the theoretical framework and digital convergence in response to a
choice of briefs set by EDUQAS. The forms that learners can work in
include television, magazines, film marketing, music marketing and
online options. The intended audience and industry context are specified
in the brief.